The Train Has Left The Station

But you can still catch a ride.

TLDR

• The Frogs are awesome
• We have accomplished many things as a community over the last six months.
• Our long term plan is to build a dominant Web3 Brand that changes the way business is done while generating consistent long-term demand pulls for $FRG
• We are working past the barriers of being in a nascent industry and building a Web3 empire with the Frogs, for the Frogs
• Just one example of a partnership we have in place could generate a demand pull of over $833,000 in $FRG purchases if they achieve a tiny 1% of the potential market share
• Our Gitbook on $FRG is HERE

It has been six months!

This Saturday, it will be six months to the day since we minted our OG’s on April 8th, 2022. We have accomplished so much during that time. But at the same time, we have not really even started.

So what have we done?

• We launched a project with 10,731 mints during a bear market with no influencer or alpha group “hookups” to pump our project.
• We have not only survived but have grown in a bear market that has effectively killed off many (if not most) projects
• We have built a vibrant and thriving community of Frogs who have seen personal growth, account growth, and even started their own projects with community support
• We paid for life saving surgery for one of our Frogs. CLICK HERE for details
• Launched a NFT news aggregator wagmireport.com with the intention of creating the first decentralized news service
• Built a formidable brand within the NFT space. Especially on NFT Twitter, where we are ranked in Top 50 in overall community reach out of the many thousands of projects that have been minted in the space.
• Developed a plan and more importantly the infrastructure to help us spread The Plague inside and outside the NFT space. And we have done so in a way that mitigates the long term risks associated with this nascent industry.
• Check out our Plague Brand anthem video HERE

We are proud of everything listed above and much more that we have accomplished that is not listed. We are especially proud of the community we have built.

But now it is time to see whether or not a Web3 community can really do business differently.

Our Long Term Plan

1. Build a dominate Web3 brand inside and outside the NFT space
2. Acquire, develop, partner with and/or launch Web2 and Web3 brands
3. Create ongoing demand for $FRG that creates long lasting utility for the Frogs
4. Prove that we can change the way traditional business is done using Web3 technology and principles

So how do we accomplish these four goals?

Building An Empire, With The Frogs, For The Frogs

The above statement seems harsh does it not?

“Frankly building a business through an NFT mint is the worst possible idea, UNLESS you are building a community first, then a product.”

But the statement is true. There is really only one advantage to launching a business through the NFT space. The community.

But easy money…

Some might say that the advantage of the NFT mint is getting funds quickly and without loans. That is somewhat true. Not having debt to service is a good thing. And many of the founders in the space would not have qualified for a business loan.

But that mint money is revenue, and is taxed. A loan is not. So a $1 million raise in the USA is worth about 30% — 37% less that it would be depending on the founder’s income before the mint (assuming it is formed as an LLC and not a corporation).

So you get less money than you would with a loan. Plus, we would argue that even though you don’t have the loan, you do have thousands of loan sharks :)

We came for the community.

Our plan from the beginning was to start with the community, and then build from there. Web3 offers the possibility of doing business a different way. A way that rewards the early adopters and believers for their efforts in building the brand.

In short, you start building a community to help the business move forward with the most efficient and effective marketing tactic available, “word of mouth” marketing.

Then you develop and deliver the product.

The tough part.

There are at least four tough issues every NFT founder has to overcome should they choose to start a business this way.

1. Holder Expectations. Nobody buys crypto currency because they want to store value. They buy it because they want to go to the moon. Just like nobody is here for the art. One of the toughest jobs for a founder is setting proper expectations, and continually managing those expectations.
2. A Nascent Industry. We are early. It is cliche, but also true. Being early is great for many reasons. Revenue is not one of them. At least revenue as it relates to using Web3 technology to solve Web2 problems. Until customers can use Web3 solutions without knowing they are using Web3 infrastructure (i.e. blockchain), mass adoption will not come. Remember the first time you had to deal with Metamask? Hopefully a technology emerges quickly that makes it easy for the masses. Until then, smart founders who hopefully managed expectations properly, will have to make sure their products are ready to spring into action when the timing is right.
3. Timing the current macro-economic situation. Things are bad. Probably worse than we know. That is our assessment, and we are acting accordingly. What does that mean? It means we are conserving cash, holding ideas, and waiting for the right time to launch the ideas or make potential acquisitions. It is very likely that if we exercise patience, there will be some great deals on the other side.
4. Decentralizing opportunity, in an uncertain regulatory environment. Not every project has this problem. Especially as it relates to both decentralizing opportunity and staying out of trouble. But we are committed to both. We have spent the last few months really thinking about how to solve them. With the help and the advice of several lawyers (special thanks to @jbbender), we believe we have a plan that will allow us to decentralize opportunity AND avoid regulatory issues in the future.

How we will build with the frogs, for the frogs.

There are many steps we have taken, are taking, and will take to accomplish our long term plans. These include, but are not limited to:

1. Build a crazy, awesome, talented community that understands the plan and helps build an NFT brand ✅
2. Fair launch an ERC-20 token ($FRG) with sound Tokenomics in order to deliver utility to said community ✅
3. Create a staking mechanism that rewards long term holders with a greater % of staking rewards for their loyalty and support. Not because of their NFT’s rarity score ✅
4. Move responsibility for future supply decisions of $FRG to a Decentralized Autonomous Organization (DAO) [ Legal formation has begun]
5. Create a system that allows those who are willing to KYC and or receive a 1099 to buy “districts” (with $FRG only) that receive commissions for their activities related to Plague Businesses . Thus creating a mechanism that rewards those who want to actively grow the Plague Brands AND that creates demand for $FRG (Districts will require quite a bit of $FRG acquire) which will benefit all staked frogs. MUCH more detail to come on this in the month of October.
6. Develop demand pulls for $FRG through the formation of new businesses, acquisitions of existing businesses, and strategic partnerships.

Example Demand Pull

First, read our disclaimer

Let us give you an example of one of the demand pulls we have in place (regarding bullet point #6).

We have a strategic partnership in place that you will learn about this month. This company is a Web3 startup that went through the Frog Tank process and that has created a solution that can compete against Web2 companies in multiple industries. These industries are reported to have revenues approaching a total of almost $4 Billion US dollars.

Let’s say that despite saving the participants upwards of 90% on their transaction fees that this company is only able to capture just 1% market share of the that $4 billion in potential business. That 1% market share would equate to approximately $40 million in annual revenues.

Because of our strategic partnership (to be announced this month) should they produce $40 million in annual revenues from their base service, they would purchase almost $10 million in $FRG annually and send that $FRG into the DAO’s treasury.

If 100% of the Frogs staked their NFTs and they were all earning 300 $FRG per month there would be 3,216,300 $FRG put into circulation monthly.

If this one partnership achieved a 1% marketshare, $833,333 worth of $FRG ($10 million divided by 12 months) would be purchased and taken out of circulation monthly.

This is just an example of a single demand pull.

The $FRG Ecosystem

It is important to recognize that The Plague is not just one thing.

We are not just an NFT project.
We are not just making a game.
We are not just making an intellectual property (IP) play.

We are building a Web3 Brand that will be made up of many brands.
Which is why our new website is https://plaguebrands.io

This means we will have many paths we can take to create demand pulls for $FRG. It also means that we do not have all of our eggs in one basket.

Most projects are only focused on one path. Which means if that path fails, the project is dead.

A community with many paths is a community with many opportunities. Especially when that community is blazing new paths in a new industry.

A roadmap with many mysteries, and with room to add more!

The only question left is…. wen?