Earn 2 Earn | A Game Changer

Holders should be rewarded for their efforts

TL;DR

• NFTs are much more than just PFP projects
• The success of most projects comes from the marketing efforts of its holders. But projects cannot legally reward their holders directly
• The Earn 2 Earn (E2E) model allows projects to legally pay holders for their marketing efforts
• LeapMedia.io will act as intermediary for new or existing projects looking to build a marketing force through Web3 communities
• We move the focus from the floor, to the moon

The Problem

Projects that actually intend to build something have a problem. The only real reason to launch a product or business in the NFT space rather than Web 2 is because you want to build a community around it.

You want to build a community for many reasons. If you can build a strong community around your business, then you can forego the traditional methods of marketing (i.e. AdWords, Influencers, TV, etc.) and skip right to the most effective marketing method available. Word-of-mouth marketing.

And if you build your community the right way, you will not only have a marketing force, but a crowdsourcing engine filled with great ideas and talented people.

However, in most cases both the project and the community members who are buying into an NFT are here to make money.

That is where the problem lies.

• NFT projects cannot legally distributor profits to their holders
• So a holder can only make money if the floor price increases and they sell
• When they sell the project makes money from the royalty, but they lose the holder

That is no way to build a community. It also incentivizes both the project and the holder to focus on the wrong thing. The floor price.

That is where the Earn to Earn (E2E) NFT comes in.

Or, as I prefer to call it the TINSTAAFL NFT.
(T)here (I)s (N)o (S)uch (T)hing (A)s (A) (F)ree (L)unch = TINSTAAFL

With the E2E model, holders earn a commission for their efforts in helping a project grow. It will turn the focus back towards building a product and a business WITH THE COMMUNITY!

With E2E we want to turn the attentions of projects and their holders from the floor to the the moon.

Introducing the Earn to Earn (E2E) NFT Model

Is making money by doing nothing? Too good to be true? Yes.

In our opinion, the most impressive part of the PFP NFT craze we have witnessed over the last 18 months is how effective these cartoon JPEGs have been in forming strong bonds amongst random people all over the world. Some of the communities that have been born out of NFT space are amazing!

Almost equally impressive is how these communities often turn themselves into “word-of-mouth” marketing machines on behalf of the brands they buy into. By repping the brand through PFP usage and using virtual door-to-door salesman techniques on Twitter, most of the success stories related to NFT projects so far are a result of their community. Very few devs have delivered anything yet.

However, in most cases the only way the members of that community can benefit from the success of the project they helped build, is to leave it. Because they have to sell their NFT to benefit.

In Summary. Before E2E:

• A project markets itself as a product who is building a community and a product
• It mints its NFTs and raises funds
• It relies on its holders to help market that project on Twitter and using other methods. Often these holders make their own content on their own time, for free
• If the project does well, the most common and easiest (and legal) way a holder can make money on their NFT is if the floor price increases and they sell that NFT
• When they do that, the project makes a royalty. Which means that many projects are only focused on floor price so that they can increase sales and ultimately their royalty revenues
• But if your holders are always selling, you have no community

Do you see the problem yet?

Good news. We have solved that problem.

With the E2E NFT, we have taken the best parts of some common Web 2 practices, combined them, and modernized them into what we think is the best legally available Web3 startup method introduced up to this point.

We took the:

• Kickstarter method: A capital raise
• Affiliate Marketing Methodology: A marketer or marketing company representing many brands and being rewarded for their performance
• Marketing Rights Distribution Model: You buy the rights to market a brand

And we created the E2E NFT Model

The method:

• LeapMedia.io buys the Marketing Rights from an NFT project or business
• Through the NFT process, individuals can then buy marketing rights for certain brands from LeapMedia.io in the form of a Dynamic NFT
• Minimum monthly marketing expectations are set (i.e. 8 Tweets per month)
• As long as the individual meets those monthly marketing expectations, they get a % of ALL of that brand’s monthly revenue
• They can also earn a greater % of those revenues depending on the results tied to the marketing activities of their NFT
• Funds are tied to that NFT and can be claimed whenever the individual wants. The NFT can also be sold with funds attached.
• Whoever claims funds over $599 will need to fill out a W-9 form and will receive a 1099 from Leap Media LLC. If an individual does not want to be doxxed, they can register a business, and the W-9 can be filled out by that business. The business will then receive the 1099 from Leap Media LLC

With this process (shown graphically below), we have created a win-win scenario for the project and the NFT holder.

• The project gets a capital infusion by selling its marketing rights
• The holder earns a commission for marketing the business and its product(s)

In Summary:

• We can execute this process for any project
• LeapMedia.io will act as intermediary for new or existing projects looking to build a marketing force the Web3 way
• LeapMedia.io will handle the administration to ensure that the NFT holders meet the minimum marketing requirements
• This gives projects the the ability to maintain an “arms length” away from the payment process to the marketing force that is their community!

An Example:

Our first E2E NFT will be launched on behalf of a project that came out of our Frog Tank, Acorne.io (coming soon). It is a working product, that we believe will change the game as it relates to the Freelance market.

EXAMPLE ONLY. SPECIFIC DETAILS WILL BE RELEASED SOON

• For $150, you buy 1 of 700 NFTs that give you marketing rights to earn commission
• Those 700 NFT’s earn their commission from a pool of 20% of the Acorne.io monthly revenues
• You are required to make 8 tweets per month in order to receive your 1/700th of the monthly marketing commission
• You meet the minimum tweet requirement for all 12 months
• In year one, the company’s total annual revenues are $10 million
• The Pool value = $2 million (20% of $10 million)
• 1/700th of $2 Million = $2,861

That is more than a 19X on your initial investment in Year 1. You earn a % of revenue on this NFT as long as you own it and as along as you meet the minimum marketing requirements. You are earning this money! TINSTAAFL!

You can claim the funds whenever you want. Or you can sell the NFT and someone else can claim it. But whoever claims it will be required to fill out a W9 form so that they can be sent a 1099 from LeapMedia.io

Again, the above numbers are all just examples. We will give real details and estimates when we officially launch the mint (Launch the Week of 10/24, with mint sometime in November).

How Is This Legal?

As most of you know, it is illegal for an NFT project to sell something with the promise of a return on investment. If they do so, it likely means they are selling a security.

So how is this different?

As far as we understand, for the SEC to deem an investment a security it has to satisfy all four prongs of what is known as “The Howey Test”

• [1] An investment of money
• [2] in a common enterprise
• [3] with expectations of a profit
• [4] to be derived from the efforts of others

That fourth point is key to this process. It is your efforts that will generate returns to your investment. If you are a top performer, you will get a greater reward. If you do not meet the minimum marketing requirements, you will not get a commission.

There is no such thing as a free lunch. TINSTAAFL

NFTS Can Be Much More

I came to the NFT space to make money. I stayed for the possibilities.

More specifically, I stayed (and founded The Plague NFT) because I believe the tech behind the NFT opens up many new ways of doing business.

Over the next few months we will introduce unique and innovative ways of using NFTs.

• No sub-collections
• No breeding
• No mutant serums
• No application process (it was cool when y00ts did it..but stop it already)
• Just cool NFT use-cases

So while NFT Twitter bounces around from shiny object to shiny object arguing amongst themselves and fighting for clout, we will stay focused towards carrying out our mission of decentralizing opportunity.